Google’s AI-powered “AI Overviews” are fundamentally changing search behavior – and many companies are feeling the impact: fewer clicks, declining traffic, and decreasing visibility. We’ve already explored how Google is increasingly...
Fewer and fewer clicks – even though your website ranks high on Google?The problem might be called “AI Overviews”: Google’s new AI-powered answers directly in the search results are increasingly...
In recent years, few fields have evolved as rapidly as social media. With over 68 million users and an average daily usage of 99 minutes per person in Germany, social...
We had the opportunity to create an international SEO concept for one of our clients. The task was to optimize the client’s website to improve its ranking on search engines...
In a digitized world where AI is becoming increasingly important, many are turning to modern tools such as Large Language Models (LLMs). Be it GPT language models from OpenAI, Google...
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