Securing visibility despite Google AI - 4 strategies against traffic loss

Google’s AI-powered “AI Overviews” are fundamentally changing search behavior – and many companies are feeling the impact: fewer clicks, declining traffic, and decreasing visibility.

We’ve already explored how Google is increasingly becoming the central information provider through AI-generated answers in search – often at the expense of linked websites.

The result: visibility must be rethought. But those who act strategically now can take targeted countermeasures – and even gain competitive advantages.

In this article, we present four effective strategies to help you maintain and expand your visibility under these changing conditions.

1. Create genuine added value

Create content that AI can’t replace. Many classic formats are becoming obsolete due to AI answers – simple definitions or how-to guides now appear directly in search results. Future visibility will emerge where the value can’t be automated:

• In-depth analyses
• Personal experiences
• Industry-specific insights
• Expert-level content with a strong point of view
• Unique use cases or practical examples

Especially effective: Informational or blog content that answers questions while offering depth – making it a quotable source for AI.

Ask yourself regularly: “Would an AI generate this content itself – or prefer to quote it?”

Only the latter leads to visibility.

2. Strengthen your brand and relevance

When users search specifically for your company, they bypass Google filters like AI Overviews. This requires strong brand presence – not only in branding but also in your content.

Invest in:

• A clear brand identity
• Recognizable formats (e.g. blog series, newsletters, video formats)
• Thought-leadership content in your niche
• Credibility through quality, not quantity

Goal: Relevance through recognition – both for people and algorithms.

3. Diversify your visibility sources

Don't rely solely on Google search results anymore. Especially in light of AI Overviews, it's clear: if you want reach, you need multiple touchpoints with your audience.

These include:

• Email marketing:
  Stay visible directly in your audience’s inbox
• Social media becomes interest media:
  Platforms like LinkedIn, TikTok, or Pinterest are increasingly interest-driven – reach is created through content relevance, not follower numbers
• Forums & community-driven platforms:
  Sites like Reddit are gaining massive visibility on Google. Being strategically active there brings indirect benefits from Google’s new behavior
• Partnerships & mentions:
  Referral traffic from external content (e.g. interviews, guest posts, industry portals)

Conclusion: Your visibility must be thought of multidimensionally – wherever your audience is active, not just where Google decides.

4. Balance user focus with AI readability

AI Overviews change how content is displayed – but not why people search. Your content should, above all, offer real value to your readers: clear, structured, and helpful.

At the same time, well-structured content helps not only your audience but also increases the likelihood of being properly indexed or even referenced in AI Overviews by Google.

Recommended practices include:

• Precise subheadings with clear statements
• Answers to concrete questions – e.g. through FAQs or how-to formats
• Logically structured content with high readability
• Where possible: structured data to make content technically accessible

The focus isn’t on the AI – but on a content structure that is appreciated by humans and recognized by systems.

Conclusion: Visibility emerges where relevance becomes tangible

AI Overviews are changing the rules – and with them, the requirements for digital visibility. What used to work through technical SEO measures and ranking positions is no longer enough today.

Google is evolving from a search engine into an answer engine. And those who want to thrive in this new environment need to rethink visibility holistically: not just through keywords and rankings, but through content that offers genuine value, shows a clear stance, and speaks to the interests of the target audience.

This also includes questioning your own content and channel portfolio:

• Where do people discover topics today?
• Which formats build trust, visibility, and return visits?
• And on which platforms does real content gravity emerge?

Rather than just shielding yourself from change, now is the right time to actively shape it. Those who focus early on quality, positioning, and diversification will benefit from the transformation – not suffer from it.